1.
The Challenge
Ceva Logistics is a large global logistics company with a workforce spread across multiple locations, many working remotely. The company wanted to host an in-person Town Hall meeting but faced the challenge of communicating key messages effectively to their entire workforce, including remote employees. The lack of a clear and consistent communication channel from the CEO was causing information gaps, which impacted employee engagement and alignment across teams. Ensuring everyone received the same message was critical to maintaining morale and clarity.
2.
Our Approach
We began with a clear goal: show people what they were missing. Our team worked closely with Greenspace to understand their audience, their venues, and the kind of energy their events created. We then produced vibrant, attention-grabbing social media video content tailored for different platforms. Every piece was crafted to spark excitement, highlight the atmosphere, and make viewers feel like they needed to be there. The campaign was creative but strategically focused, designed to convert views into ticket purchases.
3.
The Results
The impact was immediate and measurable:
Year 1: Greenspace sold 6,000 tickets and generated revenue 22 times greater than their video investment.
Year 2: With a follow-up campaign, they sold 10,000 tickets — delivering a return of 48 times their video spend.
Not only did they exceed their sales targets, but the events also gained stronger brand recognition and community buzz, laying the groundwork for future growth.
4.
The Takeaway
By combining creativity with a deep understanding of the client’s problem, we transformed Greenspace Leisure’s sales performance. The right video content did more than promote their events – it became the catalyst for record-breaking ticket sales and long-term brand momentum.