1.
The Challenge
Dains Accountancy is a large and well-established accountancy firm, but despite their expertise, they struggled to maintain a strong and engaging presence on LinkedIn. Their channel was static, lacking the vibrant thought leadership content needed to connect with prospects and clients in a meaningful way. This low engagement meant their brand wasn’t getting the recognition it deserved, limiting their market influence.
2.
Our Approach
Our goal was to bring the Dains brand to life on LinkedIn by showcasing real people sharing valuable insights, event previews, and accountancy tips that resonated with their audience. We organised focused content creation days, producing around 15 to 20 LinkedIn videos each month. We worked closely with their team, helping presenters feel confident and comfortable on camera, while guiding them on the video style to move away from the typical, stiff “accountancy look” and towards something fresh and approachable.
3.
The Results
The transformation was clear and impactful: LinkedIn engagement numbers grew fivefold within months. The increased activity and relatable content boosted brand awareness across their target audience. Dains’ elevated presence improved their market perception, positioning them as a more accessible and authoritative voice in the accountancy sector.
4.
The Takeaway
By blending consultative coaching with a strategic video content plan, we helped Dains Accountancy break free from the typical mould and build a vibrant, engaging LinkedIn presence that truly reflects their expertise, raising their profile and strengthening their market position.