We’re thrilled to announce our new partnership with the Birmingham Rockets, marking an exciting collaboration between two organisations who share very similar values.
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Why This Partnership Makes Sense
When two Birmingham-based organisations share core values around community engagement and youth development, collaboration feels inevitable. Our partnership with the Birmingham Rockets brings together our expertise in short-form video content with the basketball club’s ambition to expand its reach across the Midlands.
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What We're Creating for the Rockets
Social media has transformed how sports clubs connect with their audiences and the Rockets are embracing this shift with purpose. We’ll be producing engaging video content designed to showcase the club’s identity whilst driving tangible results in matchday attendance and community awareness. From fixture promos that build anticipation to kit launch videos that celebrate the team’s visual identity, each piece of content serves a strategic purpose. Our goal extends beyond simple promotion to creating authentic connections with both existing supporters and potential new fans across Birmingham.
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Our Strategic Approach
The collaboration focuses on delivering measurable impact through carefully planned video campaigns. Our production team will create content tailored for social media platforms, ensuring the Rockets’ story reaches audiences where they spend their time. Fixture announcements become opportunities to generate excitement, whilst behind-the-scenes content humanises the club and strengthens supporter loyalty. This strategic approach to video marketing positions the Birmingham Rockets to compete effectively for attention whilst maintaining their authentic voice.
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Our Birmingham Roots
Both organisations bring deep Birmingham connections to this partnership, creating alignment that goes beyond professional services. We’ve built our reputation supporting local businesses and community initiatives across the Midlands, whilst the Rockets have established themselves as a cornerstone of Birmingham’s sporting scene.
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What Our Leadership Says
Phil Arkinstall, our CEO, emphasised the organic nature of the collaboration: “Partnering with the Birmingham Rockets was such a natural fit for us. We both have strong Birmingham roots, and we cannot wait to help bring their game days to life through fantastic video content.” Robert Palmer, CEO of City of Birmingham Rockets, highlighted the partnership’s potential impact: “By partnering with Ark Media, we’re not just joining forces, we’re combining ambition, creativity and vision. Together we hope to increase our impact, tell the Rockets’ story to new audiences, and deliver unforgettable experiences for our fans, community and partners.”
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Our Commitment to Local Sport
This partnership demonstrates how we can meaningfully support grassroots and community sport beyond traditional sponsorship models. Our commitment extends to active participation in telling the Rockets’ story through high-quality video production that rivals professional league standards. The collaboration sets a precedent for how Midlands businesses can work together to strengthen local sporting institutions whilst building their own brand presence.
Conclusion
Through strategic video content that captures the energy of game days and the spirit of community sport, we aim to elevate the Rockets’ profile whilst demonstrating our commitment to supporting Birmingham institutions.
We’re looking forward to the season ahead and bringing supporters closer to the team whilst attracting new audiences to the exciting world of Birmingham basketball.