Whether you’re a primary school, academy trust, sixth form college or university, your presence on social plays a key role in how you’re perceived by students, parents and the wider community. That’s where our education social media marketing services come in.
At Ark Media, we support schools and education providers in communicating their values, achievements and everyday moments across the right social platforms. From celebrating student success to promoting open days and building trust with parents, our goal is to help you connect and grow your audience across a variety of platforms.
We understand the education sector is unique. That’s why we take the time to learn about your institution, its goals and the messages you want to share. Whether you’re promoting enrolment, updating your local area or building your reputation, we build a social media strategy that supports your specific needs.
TikTok
Create Fun, Relatable Content That Students Love
For secondary schools and colleges looking to appeal to younger audiences, we use TikTok to share safe, fun and educational content that builds connection and strengthens your school’s identity online.
Bring Your School Community to Life Through Visual Content
Instagram is ideal for showcasing school events, classroom creativity and student activities. From carousel posts to short videos and reels, we create content that reflects the personality of your school.
Strengthen Relationships With Parents and Local Communities
Facebook remains a powerful platform for educational institutions. We help you share updates, respond to parent queries and showcase daily life at your school in a consistent and engaging way.
YouTube
Share Deeper Stories and Showcase What Makes You Unique
From staff interviews and student showcases to virtual tours and explainer videos, we use YouTube to help schools tell their stories in a more detailed and impactful way.
Our Success Stories, including...
Ark were fantastic and quickly understood the nature of our brief. Not only did they provide us with some great concepts for the advert but they were incredibly professional .
Nick Clowes
Head of Marketing & Community Fundraising
Ark Media Group have helped us bring our project to life in a way that wouldn't otherwise have been possible. We hugely appreciate Ark's professionalism and thank them for their commitment and creativity. We look forward to continuing our partnership with them knowing we can trust they will deliver such amazing results.
Kate Vousden
Events Manager
Working with Ark Media Group has been an absolute pleasure. They've genuinely become a part of our extended MarComms team here at Energy Systems Catapult. Their passion and commitment shines through in every video project, and we love their dependable, consultative approach.
Matt Edwards
Head of Marketing & Communications
Our Simple 5 Step Process…
1
Understand Your Objectives
We begin by finding out what matters most to your school or organisation, whether that’s increasing enrolments, improving communication or celebrating pupil success.
2
Create a Tailored Plan
We’ll build a strategy that’s realistic, relevant and focused on the platforms where your audiences are most active.
3
Produce High-Quality, Engaging Content
From classroom highlights and event coverage to interviews and day-in-the-life videos, we’ll create content that reflects your ethos and builds engagement.
4
Manage Everything For You
We take care of scheduling, posting and audience interaction, so your team can focus on teaching and supporting your students.
5
Monitor Performance and Improve
Every month, we share straightforward reports so you can see what’s working and where we’re making progress.
Frequently Asked Questions
Social media allows schools to communicate key messages, showcase student and staff achievements and engage with current and prospective parents in a more immediate and relatable way.
Yes, we support individual schools, multi-academy trusts, colleges and training providers. Our services are tailored to the needs and resources of your institution.
This depends on your audience and goals, but we often recommend a mix of Facebook, Instagram and LinkedIn, with TikTok and YouTube for more visual and student-focused content.
We produce a wide variety of content, from school tour videos and teacher Q&As to student spotlights and event coverage, all designed to build your following while reflecting your school’s values.