At Ark, we create standout television advertising that can be mass market and targeted to deliver tangible business value. We create a bespoke, intelligent video strategy that targets the right audience with the right content using the right platforms to make a sizeable impact both on long-term brand awareness and short-term sales.

We utilise smart tools to implement your video strategy. Sky AdSmart platform, for example, enables us to show different versions of your branded commercial to different households watching the same programme simultaneously in Sky and Virgin Media subscription homes. We use the platform to target your viewers in terms of geography, interests, previous purchases, demographics and more.

And you don’t just have to stick with TV ads, online ads can be very effective too. Our multi-award-winning team can advise you on the best distribution channels for your video commercial to maximise its impact. Social media, for example, can be a great medium for reaching a wider audience and it gives you the opportunity to connect and engage with your audience directly.

Whether you run a TV campaign, an online campaign or a combination of both, we will measure your ad’s performance based on KPIs such as engagement, conversions and long-term traffic impact to ensure you achieve an excellent ROI.