Multi-Award-Winning TV Commercial Production Company
According to the Broadcasters’ Audience Research Board (BARB), TV advertising accounts for 91% of all video content that is seen. Here at Ark Media, we can help you capitalise on this by offering professional commercial video production services.
As one of the leading TV commercial production companies in the Birmingham area, we work with businesses of all sizes across a wide range of industries to produce strategically targeted TV ads that make an impact. Our in-house experts are committed to delivering exceptional standards every time – we have the awards to prove it.
How we can help
We create TV advertising that helps you:
• Extend your audience reach
• Drive sales with clever, cost-effective campaigns
• Launch creative campaigns across a choice of TV, digital channels and radio
• Cover creative input, video production, buying and delivery with one package
• Benefit from full campaign account management
• Work with a media-neutral buyer
Our TV Commercial Video Production Services
At Ark, we create standout television advertising that can be mass market and targeted to deliver tangible business value. We create a bespoke, intelligent video strategy that targets the right audience with the right content using the right platforms to make a sizeable impact both on long-term brand awareness and short-term sales.
We utilise smart tools to implement your video strategy. Sky AdSmart platform, for example, enables us to show different versions of your branded commercial to different households watching the same programme simultaneously in Sky and Virgin Media subscription homes. We use the platform to target your viewers in terms of geography, interests, previous purchases, demographics and more.
And you don’t just have to stick with TV ads, online ads can be very effective too. Our multi-award-winning team can advise you on the best distribution channels for your video commercial to maximise its impact. Social media, for example, can be a great medium for reaching a wider audience and it gives you the opportunity to connect and engage with your audience directly.
Whether you run a TV campaign, an online campaign or a combination of both, we will measure your ad’s performance based on KPIs such as engagement, conversions and long-term traffic impact to ensure you achieve an excellent ROI.
How TV Ad Production Works
Once we’ve understood your brief and objectives, our creatives nail down the concept. The process can include scripting, storyboarding, casting, music licensing and liaising with Clearcast for script approvals, media strategy, media buying (if you don’t have an agency in place), recces and scheduling.
If this is a live-action advert this means it’s shoot time. If it’s an animation we get, well, animating. The result is always award-winning TV advertising that puts your brand in the spotlight.
For live-action, this is where we move to the edit before providing you with an initial draft for your feedback. Once you’re happy we then liaise with the aggregator to get your TV commercial on air.
Your local TV Commercial Production Company
Based at the heart of The Royal Town of Sutton Coldfield, Ark Media is conveniently located within the centre of the West Midlands. Just a 15-minute train ride away from Birmingham City Centre on the Cross City line, our offices are easily accessible from Birmingham New Street Station. For those travelling by car, our video production company is just a 20-minute drive on the A38 away from Birmingham.
What makes a good TV ad?
• Creative from the start: Our ads capture the attention of the viewer within the first 3 seconds
• Consistently high quality: Our professional video production services ensure your ad looks and feels like a high-budget production
• Strategic targeting: Knowing your audience and using a strategic targeting approach is vital to any successful TV advertising campaign
• Regulatory compliance: We make sure your TV ad is compliant with the standards of TV regulator Clearcast
• Social media advertising: We can run a combined TV and social media campaign for your ad across multiple social media platforms.
• The legal bits: Checking that you have the necessary rights and contracts to use certain music, visuals and actors in your commercial
“The team at Ark were fantastic and quickly understood the nature of our brief. Not only did they provide us with some great concepts for the advert but they were incredibly professional in turning this into a reality. The project timeline was tight, but they delivered on time and enabled us to get the ad aired quickly to raise much-needed funds. I wouldn’t hesitate in recommending Ark to anyone wanting to produce a video ad for television or anywhere else for that matter.”
Nick Clowes, Birmingham Children’s Hospital Charity