High-Quality Social Media Video Production
Ark Media is a Birmingham-based, multi-award-winning social media video agency that helps clients, not only in the West Midlands, but throughout the UK to build a strong social media presence. With our video experts by your side, you can engage your audience with high-quality, shareable social media video content that increases brand awareness and boosts your sales.
We are committed to creating social media content that works for you. To do this, we will build a bespoke strategy to connect with your ideal audience on the social media channels where they spend their time, be it Facebook, Instagram, LinkedIn, YouTube or any other social platform
Our Social Media Video Production Services
From Facebook videos to Instagram and YouTube videos, we produce video content for all platforms to achieve success, whatever that may look like for you. With our social media videos, you will be able to get people to follow you, like, share or comment on your post, click through to your website or buy your products or services. Our comprehensive social media video production services include:
Social Media Strategy
To make sure the social media videos we produce match up with your goals and expectations, we take a strategic approach. Before we get started on the creative side of things, we do thorough audience and competitor research to identify the best social media platforms, type of content and distribution strategy for reaching your potential customers and partners.
Professional Video Production
Depending on what you want to achieve, your social video content could include brand stories, promotions, how-to videos, product demos, interviews, reveals, behind the scenes and we can also look at how you can incorporate user-generated content. Here are some examples of video content we can create for you:
Social Media Distribution
At Ark Media, we don’t just stop with social media video production. Our team of video marketers will ensure your videos are distributed across your social platforms in a way that will maximise the impact of the content – from managing a video ad campaign through to building your YouTube Channel or creating and managing your Insta reels. With a data-driven mindset, we monitor the performance of your content and adjust our strategy to secure the best return on investment for you.
Benefits of social media video
From better brand awareness to higher engagement and improved conversion rates, social media video content has proven to be a handy tool for marketers and here are some stats to demonstrate the benefits it can have for your business:
Your Trusted Social Media Video Company
At Ark Media, we work with our clients nationwide to ensure their video campaigns deliver results, whether it’s building brand awareness, securing quality leads or boosting sales. With years of experience and a proven track record of success, we have all the skills we need to move your potential buyers along the funnel to purchase and then back around to buy again with the power of compelling social media video content.
“In just a few weeks the videos have achieved over 150,000 video views, and 2,000 engagements on Twitter and Linkedin, resulting in a number of leads & enquiries being generated. Creating super-engaging video content that stands out from a crowd really supercharges paid social campaigns to perform above and beyond the engagement rates you would usually expect. I’m really looking forward to working with the guys at Ark on our next project!”
Oliver Jenkins, Head of Marketing, Moneyinfo
5 Tips for Doing Social Media Video Right
1. Focus on Targeting
The aim of producing any social media video is to get the video seen by as many relevant people as possible. To do this, it is important to identify who your target market is and what channels and times are best to share your content to reach this target audience.
2. Make It Shareable
Shareability is one of the most important factors to determine the performance of your social media videos, as sharing is an effective way to expand your audience and attract new customers. To make video content shareable, it should be of great quality, engaging, attention-grabbing and relevant to your audience.
3. Drive Conversions
Remember to add calls to action at the end of your videos or, in other words, make sure you tell those who watch your video, what you would like them to do next, whether this is to call, buy, share, comment, subscribe, visit your website or something else.
4. Optimise for SEO
The more people who see your video, the better, so try to increase its visibility by using catchy headlines, targeted descriptions and hashtags to optimise your videos for SEO. This helps your social media video content appear in search engines results on Google, Bing and more.
5. Think Reusable Content
When it comes to making the most of your video production, there’s one thing to always keep in mind – a single video doesn’t just mean one piece of content. You can have your main hero piece and then use shorter clips, still images (we shoot in 4K so you end up with images too), re-edits for different platforms, the blooper reel, the b-roll and behind the scenes footage.
What types of social media videos should I consider?
• Facebook videos: From Facebook stories to regular video posts and video banners, Facebook offers a variety of content types to share with your audience – with 66% of the UK population being Facebook users, this gives you access to 44.84 million potential leads.
• Instagram Videos: Instagram stories and posts are a great way to share your video content with a wider audience, as 9 in 10 people watch videos on Instagram weekly. Knowing that at the start of 2022, there were over 230 million Instagram users worldwide, the possibilities are endless.
• LinkedIn Videos: When it comes to B2B communications, Linkedin is the place to be and with video being 20x more likely to get engagements than text, investing in social media video production is a no-brainer.
• YouTube Videos: YouTube is the most popular video-sharing platform worldwide according to 88% of people, so getting your branded videos on there should definitely be on your to-do list. Of course, you can always share this content across your Facebook and Instagram pages as well. This can either be in full, edited as a shorter version, or even as a teaser video to drive followers to your YouTube channel. With 82% of teenagers in the UK using YouTube regularly, it’s the perfect platform to build a relationship with the younger audience.