Interactive Video Production

Create interactive videos that you can get more involved in

Located in the royal town of Sutton Coldfield, near Birmingham, Ark Media is an interactive video agency run by an experienced, award-winning team of creators, delivering outstanding interactive video production services at affordable prices to clients across the UK.

Create memorable videos that make an impact and truly engage your audience with the addition of interactive elements, such as clickable HotSpots, quizzes and more. Putting the viewer in control, our interactive videos allow people to experience your brand like never before.

Get in touch with us to see how we can help your vision become reality and get a quote for your interactive video project today.

Get a quote

Engage Your Audience With Interactive Video Elements

Our interactive video production services are designed to enable your viewers to actively engage with the content you share. Interactive videos give the audience the chance to actually participate in your video, capturing their attention and prompting them to think about your message. Some of the interactive elements we can create include quizzes, clickable links, branches and much more.

HotSpots

We can add clickable “hotspots” – buttons, links, areas and images within your interactive video that offer additional content or encourage people to buy something or visit a particular landing page.

Branches

Designed to offer a bespoke experience, branches allow viewers to choose how the story of the video develops (think along the lines of the film Bandersnatch and imagine this for your brand). This could be useful for training, highlighting key messages or getting a consumer to make choices about a particular purchase.

Data Inputs

This interactive functionality allows people to complete forms as part of the video, which can be useful for things like client onboarding, induction for new recruits and gaining new newsletter sign-ups.

Quizzes

Combining buttons and branches, quizzes provide the perfect interactive tool to check the viewer’s understanding as part of a training course and could be used externally to highlight which of your products is best for the consumer.

360 Video

We use cutting-edge 360 filming technology to create the ultimate interactive video experience enabling customers and partners to go on a virtual tour of your business and interact with their surroundings

How Does Interactive Video Production Work

Providing an in-depth, interactive video production service, the expert team here at Ark Media takes your content idea from a concept to a high-quality finished product which we help you distribute effectively to get the maximum return on investment. Here’s how we do it:

Step 1: Strategy & Planning

We learn about you and your audience to find the right approach for bringing your vision to life. We then start working on a video storyboard, including interactive elements.

Step 2: Interactive Video Production

From graphic design to sound effects, voiceovers and building the interactive functionality within the content – our creators are on it.

Step 3: Post-Production

Once we’ve got the initial interactive video, our team of editors work with you to make final edits and polish the final product.

Step 4: Effective Video Distribution

Great content is of no use if no one sees it, so we are happy to support you with the content distribution strategy and give your new interactive video the best chance of success.

Get a quote

Why Choose Ark Media?

As a leading interactive video production company near Birmingham, Ark Media is the ideal creative team to partner with on your next project and here’s why: Here’s how we do it:

Comprehensive Service

End-to-end interactive video production service – from strategy to filming, editing & distribution

Established Team of Video Experts

We are a well-oiled team that does everything in-house.

Choice of Interactive Elements

HotSpots, quizzes, data input and more – the possibilities are endless.

Constant Collaboration

Your ideas and feedback are ingrained in the entire content production process

Competitive Pricing

We offer professional interactive video production services at market-leading prices.

Multi-Award-Winning Interactive Video Agency

With multiple industry awards, we are in the UK’s top 50 video production agencies

Get a quote

FAQs

What is interactive video?

Interactive video (IV) is a type of digital multimedia content that allows the viewers to interact with the video by performing an action. It can be as simple as clicking on a link to go to an external website (think a shopping video with links to buy specific products) or something more complex like a quiz or an interactive storyline that gives the person watching a choice of options that influence how the video progresses.
How are interactive videos made?

An interactive video production process begins like any other video content project – with a storyboard, script and a general plan of action. Then, it’s time for producing the content – that’s either by live filming crew or animation, followed by a thorough editing process.

Once the static video’s done, it’s time to work on the interactive elements. A special software platform is used to create clickable hotspots, questions or other functionality that allows the viewer to take action.
Why should you incorporate interactive videos in your marketing strategy?

Allowing your potential customers to interact with your marketing content not only doubles your engagement, but also gives them the opportunity to select the best outcome and find what they were looking for, increasing the likelihood of them making a purchase as a result.

Interactive videos create a memorable experience and according to 88% of marketing experts, this helps your brand, product or service stand out from the competition. Plus, 43% of people prefer interactive videos over the traditional version, so you’d be giving your audience exactly what they want too.