4 Reasons Why Your Marketing Strategy Should Include Drone Video
Consumers want to see more video content from brands – whether that be to learn more about various products or services or simply to peek behind the curtain of your business. If you are looking to stand out and garner more attention, photos will no longer cut it. The power of video is unlimited and drone filming is even more captivating. With effective drone videos, you can create outstanding content that increases interaction and brand awareness.
Your company may have already leveraged video as a marketing tool. But if you really want to get a leg up on the competition, it is wise to master a range of video marketing tactics. In this guide, we will discuss how drone footage can transform your marketing efforts.
How Drone Videos Are Used In Marketing
If you are looking to approach video marketing from a completely unique angle, drone content could provide the perfect solution. No matter what industry you are in, aerial filming can help to set your content apart from your competitors. If you are unsure about how to incorporate this revolutionary filming technique into your strategy, here are a few examples to get you started.
Aerial Shots
Gone are the days when businesses needed to hire a helicopter or aircraft to get stunning aerial shots. It is now possible to get the shot you want without having to spend a fortune. Drones have completely revolutionised aerial photography and have cut out the licensing requirements, timing and flight plans required for helicopter shots. This will make the pre-production process much easier and cheaper. For example, if you are planning on using aerial shots in your TV advert, drone video can help you stay within budget. For more information, read our article on the cost of TV advertising.
Not to mention, if you are planning to film an event, drones provide minimal disruption compared to helicopters. Depending on your subject, you can shoot from a range of focal lengths, making this the best option for scenic photography and filming. That way, you can get professional videos you can use throughout your marketing materials at a fraction of the price.
Motion Shots
If you are hosting a sporting event to raise awareness for a particular cause or perhaps you want to capture your state-of-the-art manufacturing operations, drone video is invaluable. While traditional videography can do a good job of capturing motion, you may find that videographers cannot always get too close to the action without getting in the way. In such cases, drones provide an ideal alternative and create a more immersive experience for your audience.
Location Spotting
No matter how well you know your property or event space, it can be difficult to plan and map out your event. But thankfully, drones can provide you with an aerial view of your space, allowing you to get a clear picture of the location so you and your team can organise your event and maximise the space for both practicality and marketing purposes.
How Drone Footage Improves Your Marketing Strategy
It is fair to say that businesses are getting better at adapting to the needs of their audiences and giving them the content they want. Having said that, many companies have still not tapped into the power of drone footage, despite its growing popularity. Here are some reasons why your marketing strategy should include drone videos.
1. Increases Engagement
It is no secret that consumers today are more tuned in and connected than ever before. However, due to the vast amount of information we have to consume, it can be difficult to cut through the noise and garner the right kind of responses. The key to increasing engagement is to create content that your audience wants to consume. An overwhelming majority of consumers say they want to see more videos from brands. Figures show that there is a consistent preference for video content across all age groups, suggesting that video is the way forward for most brands.
We understand that it is easy to focus on more obvious ways to increase engagement, such as being more active on social media and investing in ads. However, the actual type of content you produce can have a significant impact on engagement. 36% of marketers say that video content gets more engagement than other types of marketing, highlighting the value of video marketing. Drone videos are one of the most engaging forms of videography, as they provide an immersive experience for viewers and take them on a journey through your space. To learn more, read our guide on the benefits of video marketing.
2. Enhance Your Online Presence
In our increasingly digital world, every business needs a strong social media presence. Video content is taking over social media and getting a lot of engagement. So, it makes sense to repurpose your drone footage and use it as marketing material across your social media channels. That way, you can easily boost your social engagement without breaking the bank.
3. Stay Ahead Of The Competition
Drone footage can make a world of difference and significantly improve the way your brand is perceived by your audience. Incorporating drone videos highlights to your audience that you are a market leader in the industry that embraces the latest technology and trends. If you can show your consumers that you are willing to invest in cutting-edge technology to achieve the best shot, they will be more likely to put their trust in you when they are ready to buy or use your products and services.
4. Improve Your Storytelling
The secret to building strong relationships with your customer is to help your audience learn more about your brand and its mission and values. Drone videos can enhance your brand storytelling and help you uniquely connect with your audience.
Are Drone Videos Right For You?
Drone footage is extremely versatile and can be used across a wide range of industries, from tourism and events to property management and development. No matter what industry you are in, stunning aerial footage can help you transform your marketing strategy. If you are still unsure about how applicable it is to your business or industry, here are a few examples of how to implement drone videos into your marketing strategy.
Real Estate
Real estate agents can use drone footage to sell homes. Simply providing potential buyers with an overview of the property and the surrounding areas can help you secure sales and get ahead of the competition.
Tourism
With breathtaking aerial shots, you can provide your potential visitors with all the information they need about your leisure site or a tourist attraction in just a few seconds.
Property Development
Ground imaging cannot always capture your property and surrounding infrastructure in detail. In such cases, drone filming provides potential investors and buyers with high-resolution footage that can be used for both marketing and selling.
Event Organisation
Events provide a great way to market your brand or business. However, one of the main downsides of events is that they do not last forever, reducing the impact of your marketing efforts. But the good news is that videography can increase the longevity of your event and ensure that your audience is still talking about your event for months to come.
Whether you are looking to capture the whole experience by providing a bird’s eye view of everything going on at your event or perhaps you are looking to show behind the scenes as you and your team get ready for the event, drone videography provides an innovative way to grab your audience’s attention and showing them that you are an active company. Not to mention, drones lend a professional touch to any marketing materials and can help you attract more future attendees.
Thinking Of Incorporating Drone Video? Contact Ark Media Today
Implementing drone video into your marketing strategy can be daunting. But it does not have to be. With the guidance of an experienced video production company like us here at Ark Media, you can get spectacular drone footage in no time. Outsourcing your video marketing to us can help you create higher-quality videos. 68% of businesses say that working with an agency helped them create outstanding videos that look more professional. With that in mind, let our experts handle the complexities of getting your aerial shots. Contact our drone video experts today on 0121 362 1641 or email us at info@arkmedia.co.uk.
