Car Shades were looking for a top of the funnel/awareness videos with scroll stopping social media potential to feed into their Facebook Ads. They required videos for each of the following segments: Mums, Dads and Expecting Parents. The general feel of the videos was to be lighthearted, funny and grab the users attention. The key points which they wanted us to focus on were selling the product as the only set the parents will ever need, showcasing the hassle and faff of traditional blinds and demonstrating that Car Shades are the solution that they never knew existed.
We produced 3 videos focusing on the agreed sectors, using stop-motion visuals in combination with animated elements to create a fun, lighthearted message about their audience’s thought processes as well as the benefits of the product. We incorporated a bold visual style that grabs attention from the get-go, and built the messages into the video in a humorous and entertaining way.