We have worked with Willmott Dixon for over 4 years providing videos for both internal and external comms campaigns. This particular video was commissioned to showcase the IBRB project to both an internal and external audience. The Interdisciplinary Biomedical Research Building is the latest addition to the University of Warwick’s campus. It has bought together 300 biomedical researchers to fight human infectious diseases.
Willmott Dixon Interiors wanted to create a video to encourage applicants to their trainee programmes. The client wanted to step away from the perceptions and stereotypes of the sector and produce an engaging video for the target audience.
Within the video we included a cross section of trainees from across the business showcasing their personalities, experiences and thoughts about working at Willmott Dixon Interiors. The video was shared across social platforms and helped to position the company as a great place to consider a management trainee programme.
Whilst the country was in lockdown, we were enlisted as keyworkers and filmed a suite of videos to help educate children across the UK.
The videos were filmed at Little Sutton Primary school which is one of the only 34 schools chosen nationally to be an English Hub. They are funded by the Department for Education (DfE) to promote a love of reading, early language development and phonics to schools.
During lockdown, the DfE wanted to produce 90 online video lessons to ensure children and parents had access to useful learning materials in an accessible
Within 24 hours of release the videos had been viewed over 80,000 times and the channel had gained 17 thousand subscribers. Since then, the videos have received millions of views (2.1m in January alone) and over 58,000 subscribers to the YouTube channel. Here is an example of the lessons that we produced, all lessons can be viewed on the Letters & Sounds for home and school’s YouTube channel.
We were commissioned by Birmingham City University to produce a mixed media promotional video promoting the importance of students being safe in the city. The film gives hints and tips on how they can do this and uses graphic overlays to better communicate with a younger audience and really get the message across.
As a preferred supplier to Leicester De Montfort University we were commissioned to produce a video that could be shared with current and prospective students to get across the message that there was no space for hate at DMU
We filmed with a number of different students at a variety of different locations on campus. We started close up to the face and as we transition through the video more and more space is revealed around the speaker. The video was very well received and utilised as part of a wider No Space for Hate campaign.
Birmingham Metropolitan College, better known as BMet, is a further and higher education college with three main campuses within Birmingham
The wanted to produce a film that promoted re-training and why it is a good idea, showcasing the array of different courses available. The video was distributed across social channels to raise the profile of the courses available for re-training and to encourage adult student enrolment throughout January.
One main video was produced for distribution across social channels to encourage January enrolment. The main video included the participation of current BMet students talking about why they retrained and the benefits they have seen from retraining. To accompany this video we also created short animated videos to promote the wide variety of courses that are on offer across the three BMet campuses.
BMet Director of Marketing & Communications, Zoe Lee says
‘We have worked with Ark Media in the past so we knew that the work that they produce would be to a high standard. They worked with us to come up with the initial ideas for the video and they weren’t afraid to offer their creative input throughout the process. We will be working with Ark again in the future, as they are great to work with and always produce high quality content.”
Here’s what the client had to say about working with Ark Media:
“I came up with a concept for some engaging viral social videos and chatted through the ideas with the guys from Ark, straight away they understood what I was trying to achieve. We collaborated on developing the script & storyboards which was really good fun. Finally, we selected the actors and booked the locations for the shoot. Our whole team were really excited to see the final videos as the concept was so strong. When we watched the 3 short social videos we were blown away by the production quality and generally how well they turned out! The team at Ark made the whole process really easy and enjoyable. It took quite a bit of going back-and-forth to get the scripts perfect, but they were more than happy to get things just right so the final messaging was crystal clear.
In just a few weeks the videos have achieved over 150,000 video views, and 2,000 engagements on Twitter and Linkedin, resulting in a number of leads & enquiries being generated. Creating super-engaging video content that stands out from a crowd really supercharges paid social campaigns to perform above and beyond the engagement rates you would usually expect.
I’m really looking forward to working with the guys at Ark on our next project!
We produced a film which told the story of a family who had diversified their farm. Rather than simply having a talking heads video we ensured we incorporated a variety of different shots and B-Roll footage to tell the story.
Energy Systems Catapult are accelerating the UK to netzero by supporting innovators to commercialise and helping design and deliver the future energy system. The client wanted to produce a video that easily explained what the Launchpad was and how it could help innovators.
We produced an animated explainer video which explained the key areas of the launchpad product for the target market. The animation broke the product down to provide a simple explanation for prospective innovators.
WJ Group are the UK’s leading specialist road marking business. They operate on a national basis with a team of over 500 employees providing road markings and specialist highway products and services. The company wanted to communicate the work they had undertaken in understanding their carbon use and to tell the story of what they were doing to reach Net Zero. The team knew they needed to tell this story in an engaging and visual way and approached Ark Media with their brief.
Ark Media produced the film which starts by outlining the devastating impact that global warming is having on the world. The film explains how WJ Group went about understanding how their carbon emissions are produced, being the first in the sector to develop a Cradle to Gate Life Cycle Assessment Model independently verified by Lucideon to PAS 2050:2011 and ISO14067 (2018).
The video goes on to describe what WJ Group are doing to minimize their carbon emissions and how they are also helping to remove as much carbon as they emit. WJ has purchased over 900 acres of land at the head of the Glenshee in the Cairngorms National Park in Scotland, with plans for a scheme to plant over half a million trees. This will sequester huge amounts of CO2 over the next 40 years, and also help restore biodiversity and bring ecological benefits to the area.
A main video was produced with potential or shorter clips for social media usage. Good feedback has been received and we have since provided an animated explainer video and are subsequently working for GridEdge on a further project.
Construction giant, Willmott Dixon built the IBRB building at the University of Warwick. The Interdisciplinary Biomedical Research Building is the latest addition to the University of Warwick’s campus. It has bought together 300 biomedical researchers to fight human infectious diseases.
The client wanted to produce a video that shared how they had driven sustainability of this project through innovation and collaboration
LittleFish is an IT support service for both UK & Global companies.
LittleFish wanted to showcase their employer brand to candidates and encourage them to apply for roles with the company by giving a feel of the culture, benefits and environment at LittleFish.
Recruitment videos can help to reduce costs as well as capturing the look, feel and authenticity of the company, enabling the organisation to attract the right talent in a cost effective way. According to Wordstream, ‘video generates an amazing 1200% more shares than text and images combined!’ This meaning more candidates can be reached.
We produced a video which utilised a variety of different film techniques such as timelaps and motion graphics to highlight the benefits of working at LittleFish. The video has helped the company to recruit a number of candidates into key roles and will continue to be used for recruitment drives.
Here’s what Mark from Little Fish has to say about working with us ‘Just wanted to say what an excellent job you have done on the video. It’s brilliant!’
Mazak wanted to produce a video which communicated the benefits of Mazatrol technology, exploring the ways is revolutionised customer’s operations and CNC programming through the beneficial technological advantages it continues to provide customers with today.
An mixed media was produced which meant we could showcase live action alongside animation to communicated the key benefits. It was premiered at the EMO exhibition 2021 in Milan and received excellent feedback.
To produce a more engaging video we utilised the skills of a professional presenter to introduce and interview key Ishida personnel. The interviews were part of an online event during the C-19 pandemic.
This particular television advert was timed to coincide with the early summer release of popular family films such as The Lion King and Toy Story 4. The advert was also adapted for Sky Adsmarts. Ticket sales increased by 10% for the attraction.
“It was great to work with Ark Media on the cinema ad. They were a great partner who really understood our needs to combine a high quality advert while tightly controlling our costs, the end result was a great cinema campaign which clearly communicated our message and helped us massively in launching our new Tiger habitat and to deliver a record breaking year of visitors for the zoo”. Karen Clarke, CCO at Twycross Zoo
We produced a point of view video which takes the viewer on a coach and to the festival. This video was used on their website and across social channels to encourage engagement and ultimately ticket sales.