Advertising & Commercials
Multi award-winning TV Commercial production company
According to the Broadcasters’ Audience Research Board’s (BARB), TV advertising accounts for 91% of all video content that is seen. Here, at Ark Media, we can help you capitalise on this by offering professional commercial video production services
As one of the leading TV commercial production companies in the Birmingham area, we work with businesses of all sizes across a wide range of industries to produce strategically targeted TV ads that make an impact. Our in-house experts are committed to delivering exceptional standards every time – we have the awards to prove it.
How we can help
We create TV advertising that helps you:
• Extend your audience reach
• Drive sales with clever, cost-effective campaigns
• Launch creative campaigns across a choice of TV, digital channels and radio
• Cover creative input, video production, buying and delivery with one package
• Benefit from full campaign account management
• Work with a media-neutral buyer
Our TV commercial video production services
At Ark, we create standout television advertising that can be mass market and targeted to deliver tangible business value. We create a bespoke, intelligent video strategy that targets the right audience with the right content using the right platforms to make a sizeable impact both on long-term brand awareness and short-term sales.
We utilise smart tools to implement your video strategy. Sky AdSmart platform, for example, enables us to show different versions of your branded commercial to different households watching the same programme simultaneously in Sky and Virgin Media subscription homes. We use the platform to target your viewers in terms of geography, interests, previous purchases, demographics and more.
And you don’t just have to stick with TV ads, online ads can be very effective too. Our multi-award-winning team can advise you on the best distribution channels for your video commercial to maximise its impact. Social media, for example, can be a great medium for reaching a wider audience and it gives you the opportunity to connect and engage with your audience directly.
Whether you run a TV campaign, an online campaign or a combination of both, we will measure your ad’s performance based on KPIs such as engagement, conversions and long-term traffic impact to ensure you achieve an excellent ROI.
How TV ad production works
A cost-effective package by Ark Media ensures your ad campaign is creatively planned, strategically delivered and legally compliant. There are then 3 stages before your ad is on air:
Once we’ve understood your brief and objectives, our creatives nail down the concept The process can include scripting, storyboarding, casting, music licensing and liaising with Clearcast for script approvals, media strategy, media buying (if you don’t have an agency in place), recces and scheduling.
If this is a live-action advert this means it’s shoot time. If it’s an animation we get, well, animating. The result is always award-winning TV advertising that puts your brand in the spotlight.
For live-action, this is where we move to the edit before providing you with an initial draft for your feedback. Once you’re happy we then liaise with the aggregator to get your TV commercial on air.
“The team at Ark were fantastic and quickly understood the nature of our brief. Not only did they provide us with some great concepts for the advert but they were incredibly professional in turning this into a reality. The project timeline was tight, but they delivered on time and enabled us to get the ad aired quickly to raise much-needed funds. I wouldn’t hesitate in recommending Ark to anyone wanting to produce a video ad for television or anywhere else for that matter.”
Nick Clowes, Birmingham Children’s Hospital Charity
What makes a good TV ad?
What safety measures do you employ against COVID-19?
To keep everyone safe during filming, we take additional safety measures, including wearing PPE (mask and gloves), complying with the social distancing rules during filming and ensuring our filming kit is clean and hygienic. We also do a complete risk assessment before filming to ensure regulatory compliance with the relevant health and safety standards.