(2023) Video Trends You Should Pay Attention To

In today’s digital age, video has become an essential tool for businesses to connect with their target audience. With the rise of social media platforms, video has become the preferred medium for sharing information, entertainment, and marketing. 

As we look towards the future, it’s important for businesses to keep up with the latest video trends to remain competitive. In this blog, we’ll discuss some of the video trends that people should pay attention to in 2023 and how Ark Media can help you with producing them.

Short-Form Video Will Continue to Dominate

Short-form video has become increasingly popular in recent years, and this trend is set to continue in 2023. Social media platforms like TikTok, Instagram Reels, and YouTube Shorts have all embraced the short-form video format, and businesses are using it to showcase their products, services, and brand personality. Short-form video is an effective way to capture the attention of your audience and deliver your message in a concise and engaging way. At Ark Media, we have the skills and equipment needed to create high-quality short-form videos specifically for social media purposes, that can help your business stand out from the competition. We can even help you with your ongoing social media strategy and offer comprehensive social media packages which include planning, creating and posting content on your behalf. We work with you to meet your goals and create content that will attract the audience you’re looking for.

360-Degree Video Will Enhance the User Experience

360-degree video has the potential to revolutionise the way businesses showcase their products and services. This immersive video format allows viewers to explore a virtual environment in all directions, providing a more engaging and interactive experience. Businesses can use 360-degree video to showcase their products, offer virtual tours, and create engaging content that stands out from the competition. We have a team of experienced camera operators and editors on hand to capture and edit brilliant 360 videos for your business. 360 videos are an excellent resource for any business in any sector and can really set you apart from the crowd.

Use Interactive Video To Get Your Audience Involved

Interactive videos are becoming increasingly popular. They offer a unique and engaging way to convey information, and create an immersive experience for the viewer. They can include clickable hotspots, quizzes, and other interactive elements that encourage the viewer to engage with the video. Because of the interactive nature of these videos, they often lead to higher retention rates, increased brand awareness and potentially more conversions. Interactive videos can also be used to provide customers with product demonstrations and tutorials. This type of content is particularly useful for businesses in industries such as education, healthcare, and technology, where complex or technical information needs to be communicated to customers in a clear and concise way. At Ark, we work with you to take your content idea from concept to a high-quality finished product.

Work With Us In 2023

In today’s competitive digital landscape, it’s more important than ever to invest in professional videography. High-quality video content can help your business stand out from the competition, showcase your products and services, and connect with your target audience. Our team at Ark have worked with a wide array of businesses in all sectors to produce professional videos for marketing purposes.

We always enjoy working with new businesses, so get in touch with us to discuss your vision and get started on your new video project.